cache miss: the search for something google won't let you find

Show Notes

What do you lose when search becomes a conversation? Not just blue links: the serendipity, the forum thread from 2009, the researcher who spent three years on something niche and weird and true. I connect Google's AI-first search announcement to the dead internet theory (no longer just a theory), the broken feedback loop between knowledge creation and traffic, and what it means for the AI systems training on a web that's losing its incentive to be real.